Job Description
As a Digital Experience Specialist, You contribute to digital profitable growth in your sales market, playing a critical role in securing the end to-end digital experience of our customers that drives brand perception, sales growth, and profitability.
You are responsible for the end-to-end experience of our owned digital transactional channels (.com and mobile wen), driving daily planning and securing execution of a seamless customer journey across the full-funnel, from start page to final receipt. Based on an understanding of daily performance and customer behaviour, you proactively identify and drive tests to positively impact conversion, improve profit, and increase fashion brand perception. You work as a counterpart to our global digital value streams to ensure value capture through implementation of new capabilities.
You will report to Digital Experience Manager JP and belong to E-commerce team JP
Responsibilities
What you will do:
- Translate regional customer commercial plan into daily site activity plan that delivers strong commercial performance in line with brand direction.
- Secures overall digital customer experience day-to-day including content publishing and segmentation for homepage, navigation, and all site communication in coordination with Digital Experience Manager, Marketing team and Ecom merchandisers
- Work closely with Global product team and external business partners to ensure product enrichment that products are presented at the right time in the right context to maximize selling.
- Secure full funnel optimization of the holistic digital customer experience on .com & mobile web & marketplace
- Achieve sales and CX goals by creating the best shopping experience through content update, category optimization, and visual merchandising while always adhering to COS standards for quality.
- Conduct analysis and utilize insight from data such as sales performance, web analytics, user behavioral insights, heatmapping, and A/B testing to generate hypothesis and identify actions to improve digital sales, profit, brand perception, and customer lifetime value.
- Understand CX direction and adapt to the market - taking into consideration sales performance, customer engagement, local relevancy and stock situation, ensuring a strong brand experience and it is visually strong and commercial.
Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviors that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed
- Strong e-commerce background and previous experiences and proven track record driving digital commercial growth via conversion rate optimization.
- Good understanding of how to optimize the digital customer experience for overall profitable growth, short and long-term.
- Advanced proficiency in Google Analytics, Excel, and related data statistical software
- Data driven, with strong analytical capabilities and ability to synthesize data into insights and tangible actions.
- Customer centric in your approach
- Ability to translate visions, directions and frameworks into specific actions and improvements.
- Ability to use own initiative and work as part of the team
- Excellent communication on English & Japanese language skills, both verbal & written
Additional Information
This is a full-time permanent contract based at our COS Japan Office in Tokyo.
About the Company
COS offers a wardrobe of ready-to-wear and accessories for a life well dressed. Rooted in luxury design and compelling fashion movements, the collection pays meticulous attention to sustainable craftsmanship, quality and a superior colour palette that transcends time. The creative soul of the brand is visualised through original storytelling, seasonal runway shows and contemporary culture to create an experience beyond the expected.
Since our launch in 2007 we have opened stores and sell online in over 40 countries worldwide. Our collection offers elevated essentials, iconic pieces and innovative design. The creative soul of the brand is visualised through our storytelling, seasonal runway shows and connect with contemporary culture to create an experience beyond the expected. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.
In this role you will be able to take advantage of a hybrid working arrangement. You will have the flexibility to work both remotely and, from the office. While remote working is an integral part of our offer, approx.3 days per week office presence will be required to foster strong collaborations and teamwork.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this Tokyo based colleagues also receive
- 25% Staff Discount within H&M group
- Commuting fee
- Celebration of Long Service Award
- HIP - H&M Incentive Program for Long service employee
- Childcare / Family Care Leave
- Health checkup
- Wellness benefit (Benefit one)
- Paid leave / Sick leave
- Volunteer benefit
- Opportunity to work with global environment
- Hybrid working – 2days in a week (work from home)
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
Please note this position is offered on a local contract, therefore you should have the legal right to work in the Japan before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.
We are looking forward to hearing from you!